How to Protect and Manage Your Brand in COVID-19 Times:

A LEGO® Story

Tuesday, 25 August 2020 [4:00pm – 5:00pm, SGT]

With the COVID-19 pandemic causing mass disruptions to the global business environment, many enterprises big and small are forced to evolve and adapt rapidly. With these new changes, knowing how to protect and manage your brand well is more important than ever to stand out and stay competitive in the new environment.

Join us and global brand leader – The LEGO® Group as we share and discuss:

  • The impact of COVID-19 on brand protection efforts
  • The importance of brand protection and management in times of crisis
  • How to overcome challenges and leverage opportunities with intangible assets and IP


  • Mr James Cheah, IP Strategist, IPOS International


  • Ms Low Jin Wei, IP Strategist, IPOS International

Panel Speakers

  • Ms Robin Smith, VP General Counsel and Legal - China & APAC, The LEGO Group
  • Dr Ming Tan, Managing Director, IPOS International



Mr James Cheah

IP Strategist
IPOS International



Ms Low Jin Wei

IP Strategist
IPOS International


Ms Robin Smith

Vice President and General Counsel for China & APAC
The LEGO® Group


Dr Ming Tan

Managing Director
IPOS International

Mr. Akira Matsunaga

Japan Patent Office