With the COVID-19 pandemic causing mass disruptions to the global business environment, many enterprises big and small are forced to evolve and adapt rapidly. With these new changes, knowing how to protect and manage your brand well is more important than ever to stand out and stay competitive in the new environment.
This session will discuss:
- The impact of COVID-19 on brand protection efforts
- The importance of brand protection and management in times of crisis
- How to overcome challenges and leverage opportunities with intangible assets and IP